For nearly three decades, Elite has been a trusted partner for Georgian consumers, bringing together modern technology, quality, and innovation. Throughout these years, the company has not only built a diverse portfolio of leading brands but has also

established long-term partnerships with some of the world's most renowned manufacturers. For Elite, every partnership goes beyond simply offering products -  it is a commitment to providing customers with brands that consistently demonstrate exceptional

quality, drive innovation, and lead global markets. Haier is one of those brands, combining advanced technology, smart solutions, and successful international collaborations.

As one of the world's leading home appliance manufacturers, Haier has partnered with some of the most prestigious organizations and clubs in international football. Its football partnership portfolio includes Liverpool FC, Paris Saint-Germain, LALIGA, Liga

Portugal, the Royal Moroccan Football Federation, and Serie A. Through these collaborations, Haier aims to bring technology and sport closer together while creating a new and immersive match-viewing experience for football fans around the world.

For Haier, football is far more than sponsorship - it's an extension of the brand's philosophy. Just as elite athletes constantly strive for excellence, Haier applies the same vision to the development of its televisions. Modern football deserves outstanding picture

quality and immersive sound, and Haier's latest TVs deliver exactly that. Equipped with QLED and Mini LED technology, 4K Ultra HD resolution, Dolby Vision, Dolby Atmos, and MEMC motion enhancement, they ensure that every pass, tackle, and goal is displayed

with exceptional clarity and realism.

High refresh rates, low input latency, and wide viewing angles further enhance the experience, allowing everyone in the room to enjoy the match from virtually any seat. Meanwhile, the Google TV platform provides quick and convenient access to popular

streaming services and live sports content.

Today, when millions of fans watch major football matches from the comfort of their homes, a television has become much more than just a screen - it is a window to the stadium. That is why Haier continues to invest in both sports partnerships and television

innovation, ensuring that every match feels as exciting and immersive as watching it live from the stands.

As Haier's exclusive partner in Georgia, Elite offers customers access to Haier televisions and a wide range of home appliances through its physical stores and the ee.ge online platform, along with exclusive promotions and special offers.

Partnering with world-leading brands like Haier is one of Elite's core values. These collaborations represent a guarantee of quality, reliability, and innovation for customers, while reinforcing the company's commitment to maintaining the high standards and trust it

has built over the years. That is why Elite carefully selects only those brands that not only attract attention but also earn the long-term confidence of consumers.