„ Elit Electronics“ is Now „Elite“

Brands evolve when customer needs grow — and so have we. That’s why Elit Electronics is now simply Elite — with a renewed vision, an expanded product range, and a fresh new visual identity.

Why Elite?

For years, Elit Electronics was a market leader in home appliances. But we’ve always believed in delivering more for your home. That’s why we’ve added a complete furniture category to our offering. Now, Elite is your destination for everything home — from appliances to interior essentials.

"The entire Elite team is ready to be a trusted advisor and curator in the world of household, digital, IT appliances, and furniture. The most important feeling we want our customers to experience when interacting with us is peace of mind — peace that comes from making the right, long-term decisions. For us, a customer-centric approach is essential — from the stage of inspiration to post-purchase support," – Lado Jobava, General Director of Elite