Every story is in your hands ❤️

Elite has always stood out for its innovation and passion for technology. That’s why the company has taken a bold new step by creating its first AI-generated video, which brings together the brand’s 29-year history with the emotional memories of its customers.

The storyline follows a single character.
The viewer first meets a little boy holding a mobile phone purchased at Elite. As time goes by, the boy grows up, building his life alongside Elite’s modern technologies. Years later, he continues the tradition with his own child – walking into Elite together, where new technologies and innovations make everyday life more comfortable for every family member.

This is not just one character’s story, but the story of all of us – people who, over the years, have expanded opportunities and built their technological experiences together with Elite.

Why is this campaign important for Elite?

• Elite’s first AI video highlights the brand’s leadership in adopting and developing new technologies. The company not only provides innovation to its customers but also actively uses it in its own brand communications.
• The storyline emphasizes that Elite is more than just an electronics retailer – it is part of life’s most meaningful moments.
• The video bridges past and future, telling a story about the connection between generations.
• The entire video was created with AI technologies – from script and storyline to visuals and animation.
• This is the first campaign of its kind in Georgia’s electronics market, where a fully animated style and narrative were generated by AI.

Elite has always aimed to offer customers not only the latest technology but also entirely new experiences. The creation of this AI video marks the first step on a path that enables the brand to use technology in communication, strengthen its connection with customers, and develop innovative services.

This shows that Elite is not just an electronics retailer, but a creator of future technological experiences – constantly seeking new ways to make innovation more accessible and inspiring for everyone.